A phone you
can put down.

easyPhone. Everything you need, none of the noise.

Reserve your easyPhone →
easyPhone is in development. Reserving helps us decide what to build, and your deposit is fully refundable before it ships.
9:41 Melbourne · 14° partly cloudy PhoneMessagesWhatsAppMapsUberCameraWalletAuthenticatorSpotifyCalendarNotesClock easyPhone
Front and back. Concept drawn to scale: 4-inch screen

Calm, without the catch.

Australians spend 2.5 hours a day on their phones, over half reach for it within 15 minutes of waking, and other calm phones make you give up the essentials. easyPhone gently changes that, bringing every essential app you need together in one calm place.

No feeds, ever

No infinite scroll, no browser, no app store. The quiet is built in, not a setting you have to remember.

Nothing you'll miss

Twelve essentials cover what real life needs, from maps to a way to pay.

Soft on the eyes

An e-paper screen that looks like ink on paper: no glow, no flicker, easy in daylight and at night.

Phone
Messages
WhatsApp
Maps
Uber
Camera
Wallet
Authenticator
Spotify
Calendar
Notes
Clock

Deliberately absent: social feeds, a web browser, the email firehose, an app store.

A whole day. One calm screen.

What life looks like when your phone does the job and then gets out of the way. An illustrative day: these screens show our design goals, not a finished product.

6:45Melbourne · 11° clearWeekday alarmStop
6:45
6:45 am

Wake up to nothing.

Alarm rings. The screen shows the time and the weather, and that is all. No feed, no overnight pile of news. The first thing you see is your own morning.

Apps used: Clock
To work22 minTram 86 · leaves 8:12
8686
8:05 am

Find your way.

Maps shows the walk and the next tram, so you leave the house knowing exactly where you are going and when to leave.

Apps used: Maps
Morning walkYour playlist
8:40 am

Your music. Your walk.

Plug in your wired headphones and the busy street fades into your own soundtrack. Spotify is one tap away, with no feed to pull you in.

Apps used: Spotify
Work login482 913Refreshes in 18s
482 913
10:20 am

Log in. Get back to work.

Authenticator is on the phone you already carry, so the work login takes seconds, and nothing else on the screen pulls you away.

Apps used: Authenticator
SarahRunning 5 min lateNo stress, I'll waitAlmost thereReply
3:10 pm

Stay close to the people who matter.

A photo to Nana, a quick WhatsApp call to Grandpa. Big, clear buttons mean grandparents and grandchildren can reach each other without fuss.

Apps used: Messages · WhatsApp · Camera
easyTap to payDinner for two · A$96.40
7:30 pm

Dinner out. Pay and look up.

Date night at the restaurant. When the bill comes, one tap to pay and the phone goes back in a pocket, so the evening stays with the person across the table.

Apps used: Wallet
TomorrowPack lunchesCall MumPay car regoBook dentist
zzz9:30Tomorrow
9:30 pm

Close the day.

Tomorrow's list goes into Notes. Then the phone is just a clock on the bedside table. Nothing glows, nothing pings, and sleep comes easier.

Apps used: Notes · Clock
See the full design, research and ideas →
Reserve yours

Be first in line.

A$29 refundable deposit

Your deposit holds your place and gives you a say in what we build first.

  • Fully refundable on request, any time before your device ships
  • This is a reservation, not a purchase. There is no obligation to buy
  • You'll get launch pricing and early access updates
  • If we don't go ahead with the device, you get your deposit back
Reserve my easyPhone
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Questions

Good to know

Does the phone exist yet?

Not yet. easyPhone is in development. The home-screen software, easyLauncher, is available on Google Play, so you can try the experience today.

How do refunds work?

Email us any time before your device ships and we'll refund your deposit. If we decide not to build the phone, every deposit is refunded.

Can I still use my important apps?

Yes. easyPhone includes the twelve things most people can't live without, and nothing that pulls at your day.

When will it ship?

We don't have a date yet and won't guess. Reservers hear first as soon as we do.

What does it cost?

We're aiming for around A$799, but pricing isn't final. Reservers get launch pricing.