| Display | 4-inch e-paper: paper-like, readable in sunlight, no glow |
| Body | Smooth matte black, squared corners, about 51 × 106 mm |
| Camera | Rear camera top-left, front camera set into the screen |
| Keys | Home button, green call and red end-call keys, volume on the left, power on the right |
| 12 apps | Phone, Messages, WhatsApp, Maps, Uber, Camera, Wallet, Authenticator, Spotify, Calendar, Notes, Clock |
| Target price | Around A$799 |
E-paper refreshes slowly and suits text, maps and simple icons rather than video or games, which is the point. These are design goals, not final specifications, and details and pricing may change. Reservers will be told before anything is finalised.
We looked at how Australians use their phones, what the research says about distraction, and why other calm phones haven't solved it.
The average Australian spent about two and a half hours a day on their phone in a 2022 Finder survey of 1,058 people, and 16% spent more than five hours.
Finder, 2022of Australians reach for their phone within 15 minutes of waking, and check it about 30 times a day, in a Deloitte survey of 2,000 Australians.
Deloitte Australia, via VoiceplusUniversity of Toronto researchers found a phone's presence affected people's performance even when it was off or face down, and most when it was in sight.
NBC Washington, 2023Plain dumbphones push people back to smartphones because they can't do directions, boarding passes, ride-share, payments or banking. A calm phone has to keep the essentials.
WisephoneOther calm phones ask you to give something up. Light Phone III has no third-party music and limited maps. Wisephone II needs a monthly subscription. easyPhone is built around the twelve apps real life needs.
The Gadgeteer, 2026Australia's minimum age for major social media accounts is now 16. Families are asking what a good first phone looks like, one with calls, messages and maps and no feeds.
eSafety CommissionerA calm phone shouldn't mean less connection. These are ideas, not promises, and we'd like your help choosing which come first.
Open Phone or Messages and your four closest people are at the top, big and easy to tap. It is the quickest way to reach the people who matter.
From 9 pm to 7 am everything waits except calls from your favourites. You sleep, and the people who really need you can still reach you.
The home screen already shows the weather. Add your next appointment: "Next: dentist 3:30 pm". One glance, and you know your day without opening anything.
From 10 December 2025, under-16s in Australia can't hold accounts on major social platforms. Parents are looking for a phone with calls, messages, maps and nothing else. easyPhone fits that.
You pick the 12 apps on your mum's or your teenager's phone before you hand it over. Simple for them, and no support calls for you.
On Sundays, a quiet note: "You picked up your phone 38 times a day this week." No score, no streak, just a nudge you can see.
Reserve with a refundable A$29 deposit and help decide what we build first.
Reserve my easyPhone